Everything you need for your baby’s first year – carefully curated for modern parents
PLAY
care
read & craft
wear
sleep
eat
our store is now open at erstagatan 32, stockholm
our focus lies in creating and curating essential items for the baby’s first year. Carefully selected for their quality, aesthetic harmony, and everyday usefulness.
soon introducing our new boxes - betón edits
The easiest way to get everything your baby needs -
The first months can be both beautiful and challenging - filled with closeness, cuddles, and moments of uncertainty as new routines slowly begin to take shape.
The Betón Edits are thoughtfully curated boxes with soft, functional, and beautifully crafted essentials. created to support you through this tender beginning. Each piece is carefully chosen to bring comfort and quality, without unnecessary extras. so you can focus on what truly matters.
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Looking for a gift that’s both beautiful and truly useful?
Our Edit concept is built to do exactly that. Each box is thoughtfully curated around a baby’s developmental stage, blending aesthetics with purpose to offer gifts that feel intentional, elegant, and genuinely appreciated.The Newborn Edit is designed for life’s soft start - a calm, soothing selection of essentials that support the first months with your baby. Soft textures, gentle care items, and timeless pieces that new parents will actually use.
As babies grow, their needs change - and so does our curation. The Discovery Edit (6–12 months) introduces products that inspire curiosity, exploration, and early learning. It’s a stage where little ones begin discovering the world, and this box helps celebrate and support that milestone.
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Curated to reduce overwhelm
We’ve already selected the best essentials for you.
Whether it’s for a baby shower, a colleague, a friend, or a family member, our Edit boxes make it effortless to give something meaningful, thoughtful, and perfectly suited to each moment in a baby’s first year.
-Soft neutrals, quality materials, and pieces that last.-Beautifully packaged, refined, and practical.
-A baby shop for modern parents
Smart essentials for a new generation. -
When it comes to newborn essentials, everything should feel safe, soft, and considered. That’s why we work only with products that meet three criteria:
• Quality you can trust
• Materials that feel gentle and responsible
• Design that endures beyond trendsEssential baby items.
popular this week
These wonderfully soft raw muslin cloths designed by Betón are made of 100% organic cotton (GOTS-certified and Oeko-tex).
You and your child will become highly addicted to these! The more the cloth is washed, the softer they become. Can be used as a diaper cloth, a comforting blanky, for feeding moments or as a scarf!
Dimensions: 60 × 60 cm
Washing instructions: 40C, wash with simliar colors, low spin.
Design: Betón
HAPS GO Bottle - water bottle and snack container in one - is designed for life on the go. Perfect for sports, outings or everyday adventures with the kids.
The bottle is made from durable stainless steel and features a clever design with two separate containers at the bottom that can easily be screwed on and off. Ideal for snacks such as nuts, dried fruit or other small favorites you want to bring along.
It is naturally free from BPA and other harmful substances and easy to clean by hand.
A functional and stylish solution that makes it simple to carry both drinks and snacks all in one.
Material: Stainless steel + food-grade plastic (BPA-free)
Features: 2 detachable snack containers · Durable · Easy to clean
Care: Hand wash recommended
Design: HAPS Nordic
Make mealtimes joyful and safe with the award-winning Skandino Tableware Set. Designed with therapists and made in Finland from 94% plant-based, toxin-free materials, this set supports your child’s first steps toward independent eating.
Includes an ergonomic spoon, a smart plate with raised edges, and a two-handled cup that teaches natural drinking — all silky-smooth, dishwasher and microwave safe.’
94% Plant-based materials
Good for Microwaves and Dishwashers
Tested 100% toxin-free
Biomaterial:
Skandino’s products are 94% plant-based, consisting of wood-based and sugarcane-based raw materials.
Design: Skandino
Hannah the Hedgehog is ready for new adventures. Let you little one take her for a stroll and explore all the wonders in the imaginary Enchanted Forrest. Hannah loves the forest and all the wonderful, warm colors and textures. Pull her in her string and she will be your child's faithful and soft companion. She is the perfect friend to bring along for your little one and will entertain them for hours. Hannah the Hedgehog is made from Organic Cotton, with wheels made from rubber wood.
Quality: 100% Cotton Organic, Rubber
Dimensions: 20 cm
Washing instructions: Wipe with damp cloth
Design: Fabelab
